In a move to honor one of hip-hop's most iconic figures, Snoop Dogg's Death Row Records (DRR) Cannabis is set to launch a limited edition collection dedicated to the legendary rapper, 2Pac. This release signifies a major milestone for DRR Cannabis, which Snoop Dogg initiated in January 2023 following his acquisition of the historic label in 2022. Committed to reviving the glory of Death Row Records, Snoop Dogg's efforts encompass both music and cannabis culture, and this tribute to 2Pac encapsulates that vision.
2Pac's association with Death Row Records began in 1995, marking a transformative era for the label and hip-hop at large. Renowned not only for his musical prowess but also for his outspoken activism, 2Pac leveraged his platform to advocate for political and social change, particularly within Black America. His legacy endures through his art and advocacy, making him an enduring symbol of cultural and societal influence.
Choosing 2Pac for the inaugural artist collaboration of DRR Cannabis was a poignant decision for Snoop Dogg. Their relationship transcended professional ties, rooted in personal history and mutual respect. Snoop recalls a defining moment when 2Pac handed him his first blunt, a gesture that sparked a deep friendship. This memory was highlighted during Snoop's speech at 2Pac's Rock & Roll Hall of Fame induction in 2017.
"That first blunt sparked a friendship that ran deep," Snoop reminisces. "We'll always have his music, but this is another way I can bring what was meaningful to 2Pac to his fans."
The limited edition collection offers consumers five distinct strains: a popular crowd favorite, Alien OG, and four phenotypes named Take 1, Take 2, Take 3, and Take 4, all derived from the same parent genetics. Fans are invited to participate in selecting the best phenotype through a QR code voting system. The winning "Take" will be featured in the exclusive and permanent 2Pac collection set for release this fall.
Adding to the exclusivity of the release, each jar of flower will come with one of four collectible photographs of 2Pac, depicting him in front of a graffiti-covered Death Row Records wall. Additionally, a matchbook, precisely recreated from the photo shoot, will be included, enhancing the nostalgic value for fans.
The initial release of this collection is scheduled for Friday, July 19th, available at select dispensaries in California. Later this year, Michigan residents will also have the opportunity to purchase this unique offering through DRR Cannabis' partnership with Pleasantrees.
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