Barryton Welcomes M66 Cannabis Co., a Local Market Innovator

January 9th, 2024 Culture & Lifestyle Ryan Spegal
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Barryton, Michigan, recently welcomed a new addition to its community with the opening of M66 Cannabis Company, a marijuana dispensary. The grand opening took place on December 29th at their location, 3023 20 Mile Road, which was previously an abandoned car wash. The transformation of this site marks a significant milestone in the company's journey, which began even before 2019.

Grant Nouman, the owner of M66 Cannabis Co., detailed the challenging path to opening the dispensary. The initial focus was on cultivation, but the onset of the pandemic in 2019 and subsequent market shifts in the cannabis industry prompted a pivot to retail. Despite these challenges, Nouman noted the vital support received from the local community.

The dispensary's approach includes a strong commitment to hiring locally, with an emphasis on integrating into the Barryton community. Nouman highlighted the importance of contributing to the local economy and supporting veterans, with the company employing local residents, including a veteran.

M66 Cannabis Co. boasts a comprehensive range of marijuana products, including flowers, edibles, extracts, pre-rolls, tinctures, and branded merchandise. A particular highlight is the 'Speak Easy' hybrid strain, sourced from Fawn River Cultivation Company and featuring a 22% THC content.

The company is dedicated to supporting local businesses, regularly purchasing from nearby growers and cultivators. This local focus was evident during the bustling grand opening, which Nouman described as a testament to the community's anticipation and support.

Significant renovations were undertaken on the former car wash, including the creation of a drive-through pickup lane and secure product storage. Nouman also acknowledged some initial skepticism in the community regarding recreational cannabis licensing but noted the predominantly positive response from locals.

Looking ahead, M66 Cannabis Co. plans to expand its product range, including a CBD line and offerings tailored for pets and athletes. Education is a key focus, with staff trained to advise on products suited for various medical needs.

Michael Messina, the general manager, expressed his enthusiasm for the dispensary's potential impact on Barryton. He emphasized the benefits of cannabis as an alternative to traditional prescription drugs and the positive feedback received from customers.

Nouman outlined ambitious goals for the company, aiming to increase market share and contribute to the local economy by attracting customers from surrounding areas. The company also plans to engage in community events and promote the dispensary throughout West Michigan.

M66 Cannabis Co. is actively involved in the community, participating in local events like the Lilac Festival and Barryton Days. Nouman emphasized the company's commitment to Barryton, expressing gratitude for the support received and the desire to foster strong community relationships.

As M66 Cannabis Co. continues to grow, Messina looks forward to building connections with customers and contributing positively to Barryton's community fabric.

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