Big Rapids, a city with a growing interest in the cannabis sector, has recently seen the establishment of BE Provisioning, a new dispensary located at 520 S. Third Ave. This female-led marijuana cultivation business is focused on the variety and quality of its products, making it a notable addition to the city's roster of dispensaries.
The arrival of BE Provisioning in Big Rapids is part of the company's broader strategy to expand its footprint across Michigan. Rooted deeply in the state, the company has expressed its intent to have a positive impact on local communities. Fundamental to BE's operations is the objective of facilitating a well-informed cannabis experience. This is pursued through a blend of educational initiatives and an emphasis on sustainable and positive practices for the environment.
An intriguing facet of the company is its leadership. Dreka Gates, a partner in the venture, has successfully established herself in what many perceive to be a predominantly male industry. Her approach, which integrates inclusivity and innovation, has garnered attention and commendation.
Tyler Weedon, responsible for the brand's marketing and product development, has voiced his enthusiasm regarding the Big Rapids establishment. His connection to the city is personal, having pursued his undergraduate studies at Ferris State University and having represented the institution in athletics. Weedon's remarks highlight a blend of personal and professional interests, reflecting the company's broader commitment to the communities it serves.
BE Provisioning offers a variety of strains, many of which have received accolades. The company's team, trained and dedicated, aims to ensure that customers receive consistent quality, service, and value. Their efforts have been recognized, with the company securing awards such as the 2022 Cultivation of the Year from MI Green State. Additionally, Dreka Gates' contributions were acknowledged when she was named the 2022 Cannabis Women of the Year, and the company itself was highlighted as a 2022 Finalist for Industry Best Staff.
Dreka Gates shared her perspective on the industry, emphasizing the challenges and learnings inherent in cultivating marijuana. Her insights underscore the iterative nature of the business, where continuous learning and adaptation are crucial.
The company has announced a soft opening scheduled for October 14th, running from 9 a.m. to 9 p.m. This event will provide customers with an opportunity to familiarize themselves with BE Provisioning's product range, which includes flowers, pre-rolls, vaporizers, edibles, and concentrates.
Tyler Pritt, representing BE Provisions, reiterated the company's commitment to its staff, recognizing their pivotal role in its operations.
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