Flower Expo Michigan is set to make its debut on August 7-8th, 2024, in Lansing, Michigan, at the newly named “Flower Expo Industrial Park.” This marks a significant expansion for the Premier B2B Cannabis Trade Show, reflecting the rapid growth of Michigan's cannabis market. This event follows the second Flower Expo Massachusetts, scheduled for June 5-6th in Greenfield, Massachusetts.
The inaugural Massachusetts event last year was a notable success, attracting over 70% of local dispensaries and more than 150 leading brands, including PAX, Cookies, Curaleaf, and Green Thumb Industries. The high attendance and engagement underscored the strong interest within the industry.
Flower Expo is renowned for its focus on connecting buyers and brands. Its unique format, which permits on-site cannabis consumption and live product sampling, offers a dynamic platform for attendees to explore new products, negotiate deals, and network with industry leaders.
Greenfield, Massachusetts, located in New England's Emerald Triangle, proved an ideal launch site for the expo. Flower Expo aims to replicate this success in Michigan, with the Allegan County Fairgrounds near Grand Rapids initially selected as the venue. However, the event will now take place in Lansing to better accommodate the growing interest and participation.
Michigan's cannabis industry has flourished since the legalization of medical marijuana in 2008 and recreational marijuana in 2018. As of 2024, Michigan ranks as one of the largest and fastest-growing cannabis markets in the U.S., contributing significantly to the state's economy. With approximately 10 million residents and tourists from neighboring states where cannabis remains illegal, Michigan provides a substantial and diverse consumer base.
The new venue, Lansing's Flower Expo Industrial Park, offers a grander experience with features like an Outdoor Smoking Lounge, a Food Truck Plaza, a Speaker Series stage, Outdoor Activations, and 32,000 square feet of indoor exhibition space. Attendees can engage with top brands such as Bloom, NOBO, Cloud Cover, Glorious Cannabis, Lion Labs, Pro Gro, and Made by a Farmer.
The expo will host purchasing decision-makers from over 400 dispensaries, including Ascend Wellness, Cloud Cannabis, Cookies, Quality Roots, Lume Cannabis, High Profile, Joyology, GAGE, and Exclusive. Jason Bello, Founder & CEO of Flower Expo, emphasizes the significant opportunities the event presents for exhibitors, aiming to make it a pivotal marketing and sales event with measurable returns on investment.
Emily Chisick, Director of Retail Relations, highlights the expo's commitment to providing a VIP experience for retailers, targeting significant registration from retail stores in Michigan and Massachusetts. The consumption-friendly environment is a key aspect, enhancing the trade show experience by blending business with a relaxed, engaging atmosphere.
As Michigan’s cannabis industry continues to expand, driven by a progressive regulatory framework and substantial market size, Flower Expo Michigan stands as a crucial platform for industry professionals. The events in Greenfield and Lansing are poised to be landmark gatherings, shaping the future of the cannabis community.
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Event organizers are encouraged to reach out to us with information about upcoming gatherings and conferences. Not only do we enthusiastically cover and list diverse events, but we also offer advertising options for those looking to amplify their reach and engage with a broader, yet targeted, audience within the vibrant Michigan marijuana community.
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