Jeeter has partnered with the Bob Marley family company to pay tribute to Marley's musical legacy and his passion for cannabis. On May 23rd, cannabis consumers in Arizona, California, and Michigan will have the chance to purchase the limited edition Jeeter x Bob Marley "One Love" Unity Joint.
Jeeter collaborated closely with the Marley family, immersing themselves in Jamaican culture and supporting a music festival at Bob Marley's birthplace, Nine Mile. This deep engagement ensured that every element of the product, from the strain to the packaging, authentically reflects Bob Marley's legacy. The packaging honors his musical contributions, while the strain is inspired by Marley's affectionate term for cannabis, "herb." A ceramic tip, reminiscent of the joints Marley preferred, adds an extra layer of authenticity.
"Jeeter's work in the cannabis space has been outstanding. Cannabis culture and the Marley movement are deeply intertwined. Jeeter's dedication to understanding and embracing Jamaican culture has been wonderful to see, and the results are truly impressive," said Cedella Marley, CEO of the Bob Marley Group of Companies, Grammy-winning singer, author, and Marley's daughter.
The unique joint is housed in a signature guitar case, reimagined through Jeeter's artistic branding. The leather case features a gold embossing of Marley's image and opens to reveal a classic double-twisted hand-rolled joint, akin to those Marley was known for. The "One Love" joint contains 4.2 grams of premium cannabis flower, rolled into a ceramic tip.
"We're thrilled to collaborate with the iconic music legend Bob Marley. To ensure the collaboration was genuine, we traveled to Jamaica to connect with the culture he loved. This project is all about celebrating Marley's legacy in an authentic and respectful way," stated Jeeter Co-Founders Lukasz Tracz and Sebastian Solano.
On April 20th, Jeeter hosted its second annual High Dining event in Los Angeles with long-time partner Dwyane Wade. The event, celebrating cannabis enthusiasts and friends, showcased Jeeter's commitment to creating live experiences that blend culture, creativity, and music. Guests enjoyed a special performance by Marley's grandson, Skip Marley, who covered classics like "Buffalo Soldier" and concluded with "One Love." Attendees were gifted the unique Jeeter x Marley "One Love" collector's edition.
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