Michigan's cannabis community is buzzing with excitement as boxing icon Mike Tyson is set to grace the grand opening of LIV Cannabis: Westland, the city's inaugural recreational cannabis dispensary. This landmark event, hosted by Common Citizen retail partner LIV Cannabis, is scheduled for Sunday, November 12th, at 1:30 p.m. at 37655 Ford Road, Westland.
In a move that blends sports fame with cannabis culture, Tyson will be present to commemorate this significant milestone in Michigan's cannabis industry. The opening of LIV Cannabis: Westland not only marks a new chapter for the city but also highlights the growing acceptance and integration of cannabis in mainstream society.
The celebration kicked off earlier, on Friday, November 10th, with a special offer for the first 120 customers purchasing the $60 Tyson 2.0 Knockout Bundle at LIV Cannabis: Westland. These early birds will be rewarded with a VIP wristband, granting them an exclusive meet and greet opportunity with Tyson himself on November 12th. The Tyson Bundle, a testament to Tyson's foray into the cannabis market, includes two 3.5-gram flower packets, two 1-gram distillate cartridges, and two 200-mg Mike Bites packages. This bundle, showcasing Tyson's premium cannabis line Tyson 2.0, under the umbrella of parent company Carma HoldCo, is also available through November 12 at all LIV Cannabis stores across Michigan, including Pure Lapeer and Xplore Cannabis Co. in Lapeer.
"We are ecstatic to welcome the champion, Mike Tyson, back to Michigan to celebrate this pivotal opening," expressed Michael Elias, CEO of Common Citizen. "It's an honor to offer our customers exclusive access to Tyson's high-quality, safe, and affordable cannabis products, which align perfectly with our mission to provide unique cannabis experiences."
Adam Wilks, Co-founder and CEO of CarmaHold Co., reflected on the growth trajectory, "The launch of LIV Cannabis: Westland builds on the successful partnership we initiated with the Common Citizen team in 2022. Their dedication has been instrumental in introducing our premium products to Michigan's cannabis enthusiasts. We look forward to this continued expansion and more openings in the future."
Tyson 2.0's collaboration with Common Citizen extends beyond retail, encompassing a cultivation partnership where Tyson's cannabis line is grown in a state-of-the-art hybrid greenhouse in Marshall, Michigan. Tyson 2.0 products are widely available across Michigan, including all Common Citizen retail partner locations.
Mike Tyson, a former undisputed world heavyweight champion and now an entrepreneur and actor, is a prominent advocate for cannabis. His partnership with Common Citizen reflects a shared vision of promoting cannabis's wellness benefits to a diverse audience.
"Our ongoing collaboration with Common Citizen is rooted in our mutual goal of connecting people through cannabis," Tyson, now the Chief Brand Officer for Tyson 2.0, stated. "As someone whose life has been positively transformed by cannabis, I am passionate about making these safe, high-quality, and affordable products accessible to more people, starting here in Westland and across all Common Citizen retail partner locations."
As Michigan's cannabis landscape continues to evolve, the entry of celebrities like Mike Tyson into the market underscores the industry's dynamic nature and its broadening appeal. The grand opening of LIV Cannabis: Westland is more than just a new store launch; it's a celebration of the growing synergy between sports, culture, and cannabis in today's society.
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