Mount Bohemia Partners with Lume for Unique Night Skiing Promotion

February 4th, 2024 Events & Conferences
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Mount Bohemia, a renowned ski destination in Michigan, has announced the resumption of its chairlift operations following a delayed season start. In an intriguing partnership, the resort is offering an exclusive promotion: complimentary night skiing lift tickets on Thursdays to customers who make qualifying purchases at Lume dispensaries.

This distinctive collaboration between Mount Bohemia and Lume, a prominent dispensary chain with over 20 locations across Michigan, marries the worlds of winter sports and cannabis in a unique way. Customers who spend $50 or more at any Lume location are eligible to receive a free lift ticket for Thursday night skiing at Mount Bohemia, as detailed in a recent Instagram announcement from the resort.

The promotion caters to the 420-friendly demographic, presenting a compelling offer for those already inclined to shop at Lume. Even those not typically engaged in cannabis culture can appreciate the value of this deal, highlighting the innovative marketing strategies employed by Mount Bohemia.

Mount Bohemia's approach to engagement extends beyond conventional promotions. Earlier in the season, the resort launched a contest with a $10,000 prize, challenging participants to recruit the most friends (or foes) to purchase a lifetime season pass. The competition sparked lively discussions online, prompting POWDER magazine to reach out to the resort's management for comment.

The response from Mount Bohemia's owner was emblematic of the resort's bold marketing ethos, emphasizing the resort's commitment to expanding its community of season passholders. The owner likened the effort to a strategic campaign, aiming to "liberate" more skiers with the promise of a lifetime of exceptional skiing experiences at Mount Bohemia.

Mount Bohemia's distinct approach to marketing, coupled with its unique promotions, continues to cement its reputation as a beloved Michigan ski destination. The partnership with Lume for the night skiing ticket offer is just another example of how Mount Bohemia stands out in the crowded ski resort landscape, likely contributing to its strong and loyal customer base.

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