New Cannabis Retail Store Opens in Ironwood by C3 Industries

February 2nd, 2024 Business & Industry Ryan Spegal
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C3 Industries, an Ann Arbor-based cannabis company, has recently inaugurated its latest dispensary, High Profile Ironwood, marking the 22nd retail outlet in its nationwide portfolio and the 11th within Michigan. The grand opening of this new location is scheduled from Friday, February 9th, continuing through the Super Bowl weekend, aiming to provide a festive launch to its operations.

Situated at 100 West Cloverland Drive in Ironwood, this newly opened dispensary is strategically located in an area celebrated for its scenic natural landscapes, encompassing forests, lakes, and a plethora of outdoor activities. C3 Industries expresses enthusiasm for its new venture in Ironwood, highlighting the locale's environmental allure as a significant draw for customers. The company is keen on offering daily discounts to a wide array of customers including seniors, veterans, medical cardholders, as well as college students and staff, ensuring a broad community benefit from its services.

Ankur Rungta, CEO and co-founder of C3 Industries, articulated the company's excitement about expanding their footprint in Michigan and across the nation. “This store addition reflects our commitment to serving communities all over the great state of Michigan," Rungta stated. He further emphasized the goal of broadening access to premium cannabis products and enhancing customer experience, alongside contributing to the cannabis industry's growth and positive evolution in the future.

The High Profile Ironwood dispensary operates daily from 9:00 a.m. to 9:00 p.m., offering an extensive range of cannabis products. These include flower, pre-rolls, edibles, concentrates, vape cartridges, tinctures, topicals, and accessories, featuring C3’s proprietary cannabis brand, Cloud Cover, and their everyday product lines like Galactic, which encompasses flower, concentrates, vape cartridges, and gummies.

In addition to product offerings, High Profile Ironwood introduces an engaging loyalty program, the High Roller Loyalty membership, which rewards customers for their purchases with points that can be redeemed on future visits. New members receive an immediate bonus of 50 free points upon signing up and enjoy various benefits such as early access to special events, referral bonuses, double points on Tuesdays, and exclusive members-only discounts.

Further enhancing customer convenience, High Profile Ironwood supports online ordering with options for inside drive-thru and curbside pickup. New customers are welcomed with a 20% discount on their first purchase and a complimentary product on their subsequent visit, encouraging community engagement and recurrent patronage.

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