Stevie Van Zandt, famed for his role in "The Sopranos" and as a founding member of Bruce Springsteen's E Street Band, is launching his cannabis brand, Silvio’s Stash, in the Michigan market. This venture is in partnership with Calvin Johnson Jr. and Rob Sims' cannabis company, Primitiv, which focuses on promoting wellness through cannabis. Van Zandt, who portrayed Silvio Dante, Tony Soprano’s trusted advisor throughout the series, emphasized the benefits of cannabis in addressing pain, stress, and sleep issues, and advocated for the spread of cannabis education and the end of its criminalization.
Silvio’s Stash will introduce to the Michigan market a product line that includes five .5 gram pre-rolled joints, presented in a collectible tin, with an initial offering limited to 5,000 units. These products will be available at Primitiv Niles and various other dispensaries across Michigan, such as Puff, Quest, House of Dank, Greenhouse, Pure Options, and others.
Celebrating this collaboration, Van Zandt shared his excitement on Instagram, highlighting the limited edition nature of this first batch. The partnership with Primitiv aims to leverage the shared values of quality and innovation in the cannabis industry, marking Silvio’s Stash’s entrance into the vibrant Michigan cannabis market.
Calvin Johnson, a 2021 Pro Football Hall of Fame inductee, remarked on the alignment between Primitiv’s commitment to premium products and the mission of Silvio’s Stash to provide exceptional cannabis experiences. Rob Sims shared the sentiment, noting that their NFL careers provided them a platform to advocate for destigmatizing cannabis and that partnering with Van Zandt amplifies their ability to educate the public on the benefits of cannabis.
Additionally, Primitiv is set to introduce its sibling brand, TURF, featuring a variety of premium, indoor-cultivated cannabis products. These products, including pre-packed 1/8ths and prerolls, will sport new packaging inspired by the classic Nintendo game, Tecmo Bowl, in celebration of its 35th anniversary. This innovative packaging aims to blend cannabis culture with nostalgia for gaming, appealing to both cannabis enthusiasts and gamers. The TURF products, cultivated at Primitiv's Webberville facility, will include popular strains such as Key Lime Thai, Blueberry Muffin, and others.
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