Snoop Dogg, the renowned rapper and entrepreneur, has recently ventured into the burgeoning cannabis beverage market with the launch of his new line of THC and CBD-infused drinks. The collection, named 'Do It Fluid', offers a variety of flavors including Blood Orange, Blue Razz, Cherry Limeade, and Peaches N' Honies. These beverages come in two types: one solely containing CBD, priced at $4.99 per can, and another combining CBD with hemp-derived Delta-9 THC, available at $5.99 per can. Consumers can purchase these drinks online through the Death Row Cannabis and Hill Beverage websites.
The inception of Hill Beverage Co. marks a significant collaboration between Snoop Dogg and CEO Jake Hill, a prominent figure in the cannabis industry known for founding Grow Automations, a company enhancing the efficiency of cannabis cultivation. This partnership led to the development of these innovative drinks, utilizing Grow Automations' technology. Snoop Dogg, in a statement, emphasized the natural and high-quality attributes of these beverages, presenting them as an ideal choice for consumers at any time of the day.
Despite his long-standing association with traditional cannabis consumption, Snoop Dogg continues to innovate within the industry. He initially launched his marijuana brand, Leafs By Snoop, in 2015. However, following his acquisition of Death Row Records in 2022, he transitioned to the new Death Row Cannabis brand, which has been gaining traction in California and Michigan, with further expansion plans in the pipeline. Additionally, Snoop Dogg's D*gg lbs cannabis products have made their way into markets in Ontario, Canada, and Israel.
The Do It Fluid line includes the Dogg Lbs. label for Cherry Limeade and Peaches N' Honies, while Tha Shiznit Blue Razz and G'Dup Blood Orange flavors are branded under Death Row Records. Tiffany Chin, CEO of Death Row Records Cannabis, highlighted Snoop Dogg's ambition to pioneer functional cannabis and hemp beverages, acknowledging the growing consumer preference for alternative modes of cannabis consumption beyond smoking or vaping.
The CBD-only version of these beverages is presented in 12-ounce cans containing 25 milligrams of CBD. The combined THC and CBD drinks are available in 8-ounce cans, featuring 5 milligrams of CBD and 3mg of Delta-9 THC. Notably, the THC used in these drinks is derived from hemp, offering a psychoactive experience while maintaining legal compliance. The Peaches N' Honies flavor stands out as the lowest-calorie option, with the Blood Orange flavor having the highest calorie count.
These drinks are crafted with carbonated water, cane sugar, fruit juice concentrate, monk fruit, natural flavor, and other ingredients, including terpenes – the compounds responsible for the aroma and flavor in cannabis and hemp. A unique aspect of the Do It Fluid line is its proprietary terpene cannabinoid blend, designed to deliver the effects of THC and CBD within minutes, significantly faster than the typical onset time of competing products.
Jake Hill assures that the Do It Fluid line offers a refreshing and enjoyable taste, ideal for various social and relaxation settings. The Dogg Lbs. drinks are praised for their refreshing taste, suitable for leisure activities, while the Death Row Records beverages are described as full-bodied with a sweet, refreshing kick. As for the effects, Hill notes that the drinks can enhance sociability, reduce anxiety, promote relaxation, and aid in restful sleep, depending on the consumer's setting and mood.
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