Wrestling with Promotion: Ric Flair Sidesteps Personal Queries to Spotlight His Cannabis Brand

April 6th, 2024 Culture & Lifestyle
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In a candid discussion reflecting on his illustrious career and current endeavors, Ric Flair, the legendary Hall of Fame wrestler known as "Nature Boy," shared insights into his life, his brief foray into the cannabis industry, and professional wrestling's tightly guarded secrets concerning cannabis use. Despite Michigan's evolving cannabis landscape, with over 700 dispensaries, Flair remained discreet, focusing more on his journey and current projects than on revealing the hidden tales of wrestling's past.

At 75, Ric Flair has transitioned from the high-energy performances in the wrestling ring to a more subdued presence in the cannabis industry, following the footsteps of other celebrities like Mike Tyson. In March, he promoted his cannabis line, Ric Flair Drip—encompassing pre-rolls, flower, and edibles—across five Detroit-area dispensaries. This venture was named after a popular rap song that featured Flair showcasing his flamboyant lifestyle.

Initially sought for his wrestling insights and the intertwining of his sport with cannabis, Flair navigated the conversation away from the controversial and unknown to focus on his personal narrative and business endeavors. While wrestling fans might have anticipated revelations about the sport's secretive marijuana use or stories of wrestlers circumventing drug policies, Flair maintained a tight-lip, emphasizing his privacy and respect for others' personal lives.

The discussion also touched upon Flair's background, including his adoption and his deep connections to Michigan. Despite his association with the state and fondness for the University of Michigan, Flair chose to center the conversation around his professional journey and recent engagements. He briefly recounted his venture into wrestling after a stint with the University of Minnesota's football team, setting the stage for a legendary career.

While the conversation ventured into his wrestling days and the dynamics of marijuana use within the industry, Flair steered clear of specifics, highlighting his disinterest in discussing others' personal matters. His responses underscored a desire to keep the focus on his current work and away from the potentially sensational aspects of wrestling history.

Did wrestlers use marijuana to treat injuries, rather than turning to pain pills?

"I don't know," Flair said. "I don't ask people about their personal lives."

It wasn't the response I was hoping for, but I pushed forward, asking about how professional wrestling dealt with high-profile marijuana arrests involving specific wrestlers and whether tales of personalities hiring members of their entourage to conceal and transport marijuana were true.

Flair didn't like that.

"I don't like the way this interview is going," Flair said, clearly become irritated. "Why would you ask me to comment about other people?"

I explained I wasn't trying to get him to dish dirt on specific people. "You've been in wrestling and you're known for that, and now you're coming into marijuana ... "

He cut me off.

"I'm more than known for that," Flair said. "I'm the greatest wrestler that's ever lived."

I continued: "I guess I was interested in your connections with ... "

"None of your goddamn business," he said, cutting me off again.

Before the interview dumped like wheelbarrow full of wet concrete, I tried to switch the topic back to his Michigan connections. He said it's a "wonderful" state, he's had "great times" in Detroit, but then he returned to the issue that set him off seconds earlier.

"I don't want to be part of that conversation," Flair said. "Just promote my line. It's the best sh** going ... What's that got to do with my line dropping?"

The interview encapsulated Flair's multifaceted life—from his wrestling accolades and personal stories to his latest business venture. Although the wrestling icon shied away from delving into the industry's clandestine relationship with cannabis, his demeanor and responses painted a picture of a man who values privacy, respects his and others' personal lives, and is focused on his current path in the cannabis industry.

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