House of Kush, a cannabis genetics brand with a history in sports and science, has announced a partnership with Pleasantrees, a vertically integrated cannabis cultivator based in Michigan. This collaboration aims to introduce House of Kush's genetics to the Michigan market.
House of Kush has established its presence in Missouri, Maryland, and Ohio by focusing on preserving legacy strains and maintaining high standards in cannabis genetics. The brand's connections to the sports world and efforts to change the cannabis narrative have garnered attention among cannabis enthusiasts.
"We are excited to partner with Pleasantrees, a company that shares our commitment to quality," said Reggie Harris, CEO of House of Kush, in a statement to Benzinga. "Michigan has a growing cannabis community, and we look forward to introducing our genetics and products to this market. Pleasantrees' focus on cultivating premium cannabis aligns with our goals."
Harris pointed to Pleasantrees' involvement with Rick Wershe Jr., known as White Boy Rick, who was released from prison in July 2020 after serving 33 years. This connection underscores Pleasantrees' commitment to social justice, education, and community involvement, aligning with House of Kush's approach to the industry. "We need strong partners and recognition in the industry, and Pleasantrees adds credibility to our efforts," Harris noted.
Harris also highlighted Michigan as a significant cannabis market, emphasizing the importance of competing in such a prominent market.
Bryan Wickersham, President of Pleasantrees, expressed anticipation about the partnership, noting the potential for Michigan consumers to experience the genetics curated by House of Kush. "The product innovation from the HOK team will be noteworthy," Wickersham stated.
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