Ironwood, Michigan, is welcoming yet another cannabis dispensary, bringing the total number in this small town to five. With a population of less than 5,000, Ironwood, located on the border of Wisconsin, has quickly become a hub for cannabis retail. The first dispensary to set up shop was Higher Love, followed by Rize. In more recent years, High Profile opened its doors, and The Firestation Cannabis Company also joined the lineup. Now, the latest addition is Levels Cannabis Supercenter, set to hold its grand opening on August 24th-25th.
The news of Levels Cannabis Supercenter’s arrival spread through the town via a flyer that made its way into local mailboxes. The flyer, filled with bold promotions, highlighted their aggressive marketing strategy, which includes prize giveaways, drawings, and a promise to price match. The flyer also prominently states, "21+ Out Of State Welcome," targeting potential customers from nearby Wisconsin and Minnesota, where cannabis laws are much stricter. Notably, Wisconsin has yet to legalize cannabis even for medical use, making Ironwood an attractive destination for residents from neighboring states seeking legal cannabis products.
The opening of Levels Cannabis Supercenter underscores the growing competition among dispensaries in Ironwood, each vying for a share of the lucrative cross-border market. This competition has led to creative promotions, such as High Profile's recent offer of gas money to customers who show a Minnesota driver's license, further cementing Ironwood's reputation as a key access point for cannabis in the region.
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