Major Beverage Line by Nevis Brands to Launch in Michigan with Emerald Canning Collaboration

November 19th, 2023 Business & Industry
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Nevis Brands Inc., a leader in the cannabis beverage sector, has announced a significant expansion into the Michigan market, which represents its entry into the eighth state in the cannabis industry. This development is made possible through an exclusive agreement with Emerald Canning Partners, a Michigan-based production facility, to manufacture and distribute Nevis Brands' Major products in the state. This collaboration is currently pending approval from the Michigan Cannabis Regulatory Agency.

Michigan is a critical market for Nevis Brands, having recorded cannabis sales of $2.3 billion in 2022, with projections indicating this figure could surpass $3 billion in 2023. The state's robust market makes it an ideal second Eastern United States territory for Nevis Brands to establish a licensee presence.

The agreement grants Emerald Canning Partners the exclusive rights to produce and distribute all five flavors of Major, a renowned dosable 100mg THC beverage. This beverage line, known for its rapid onset of effects within 10-20 minutes, includes flavors such as Sunset Pink Lemonade, Pacific Blue Raspberry, Sacred Grape, Volcanic Orange Mango, and Passionfruit. Since its initial launch in Washington State in 2019, over 5 million bottles of Major have been sold.

John Kueber, CEO of Nevis Brands, expressed enthusiasm about the expansion and the partnership with Emerald Canning Partners, highlighting their track record in producing high-quality products and delivering a respected customer experience through their retail network. He anticipates that Major will be available to Michigan consumers in early 2024.

Emerald Canning Partners, a joint venture between Pleasantrees and Andrew Blake of Blake's Hard Cider, is recognized for its role in advancing Michigan's cannabis landscape. The partnership with Nevis Brands will add Major to its growing list of house brands and licensing partners, thus expanding the category's presence in the state. Bryan Wickersham, President of Pleasantrees, remarked on the growing consumer interest in cannabis beverages and praised Emerald Canning Partners for its role in introducing innovative products through strategic partnerships.

Nevis Brands continues to innovate and develop cannabis products that have reached millions of consumers across multiple states including Washington, Oregon, Colorado, Arizona, Nevada, Ohio, and is set to enter California next year. The company's flagship brand, Major, has been instrumental in its growth and market presence.

Nevis Brands Inc. is publicly traded on various stock exchanges, including the CSE under the symbol "NEVI," the OTC under PSCBF, and the Frankfurt Stock Exchange under the symbol "8DZ". Emerald Canning Partners, located in the historic Gibraltar Trade Center in Mt. Clemens, Michigan, combines expertise in premium beverage crafting with high-quality cannabis to make a significant impact in the cannabis-infused beverage market.

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