The Gibraltar Trade Center in Mount Clemens, a landmark known for its bustling market and event space until its closure in 2017, is undergoing a significant transformation. Pleasantrees, a prominent Michigan cannabis brand, has revitalized a portion of this iconic venue, introducing a new 8,500-square-foot cannabis dispensary designed to redefine the retail experience for cannabis consumers.
Since 2022, Pleasantrees has been operating in the Trade Center at a partial capacity but is now set to unveil its full capabilities with a grand re-opening event scheduled for March 29th and 30th. This celebration, dubbed the Canna-Carnival Experience, promises attendees a unique opportunity to enjoy on-site cannabis consumption within a creatively reimagined space that pays homage to the center's storied past. The event will feature carnival games, contests, brand pop-ups, giveaways, and more, enhancing the community feel with a modern twist. A highlight of the celebration includes the first 100 guests on each day receiving a special 'Pleasantrees doorbuster VIP Box.'
Pleasantrees has not only focused on the consumer experience within its dispensary but also on community engagement, announcing that a portion of all proceeds from the grand opening weekend will benefit local charities, including Turning Point, Carehouse, and Interfaith Volunteer Caregivers. This move underscores the brand's commitment to the local community and its dedication to supporting non-profit organizations.
The renovation of the Gibraltar Trade Center is a blend of nostalgia and innovation. Bryan Wickersham, President of Pleasantrees, emphasized the brand's effort to evoke fond memories of the center's heyday while introducing a cutting-edge retail experience. Features of the new dispensary include a large-scale LED wall, a show grow from Pleasantrees' cultivation operations, and refrigerators stocked with cannabis-infused beverages, showcasing the brand's dedication to quality, hospitality, and community.
Moreover, the iconic Gibraltar Man sign has been given a fresh look, repainted by Detroit Sign Painters in a new blue suit, symbolizing the site's new chapter. This project saw the involvement of Kelly Thomson McLeod, the original sign painter's daughter, linking the past and present of this local landmark.
Pleasantrees' strategy extends beyond the dispensary, with plans to host community events, concerts, auto shows, farmers markets, and more, in the spirit of the Gibraltar Trade Center's legacy as a hub for commerce and entertainment.
In a rapidly evolving cannabis industry that contributed $3 billion in sales in Michigan last year, Pleasantrees is leveraging hospitality and a consumer-centric approach to stand out in a crowded market. With a knowledgeable and approachable team of budtenders, Pleasantrees aims to make every visit a pleasant experience, establishing a new standard in cannabis retail.
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