In a significant development for Michigan's cannabis industry, Pleasantrees has embarked on an ambitious project to transform the historic Gibraltar Trade Center into a dynamic cannabis retail and community event space. This initiative not only represents a milestone in the industry but also highlights Pleasantrees' commitment to community engagement and social responsibility, including their noteworthy homeless fundraising drive.
Since establishing a temporary dispensary in 2022, Pleasantrees has been a beacon of innovation and community integration in the cannabis sector. Their plan to convert approximately 9,000 square feet of the expansive 250,000-square-foot Gibraltar facility into a permanent location is a testament to their growth and foresight. This development, as detailed in an earlier article, is more than a retail expansion. It encompasses cultivation, processing, a consumption lounge, and an overhaul of the parking area for an enhanced customer experience.
The vision of Randall Buchman, Founder and CEO of Pleasantrees, extends beyond cannabis retail. He envisions a world where cannabis is destigmatized, and his plans for the Gibraltar site reflect this ethos. Buchman's dream, as he has articulated in prior discussions, is to create a space where cannabis enthusiasts and the wider community can come together in a shared, stigma-free environment.
An intriguing element of this redevelopment is the iconic Gibraltar man sign, a local landmark. In a nod to both history and contemporary aesthetics, Pleasantrees has commissioned Detroit Sign Painters to revamp this iconic figure, symbolizing the site's new chapter. Kelly Thomson McLeod, daughter of the original sign painter Leonard Thomson, is part of this artistic endeavor, adding a layer of personal and historical continuity to the project.
McLeod's involvement brings a poignant narrative to the site's transformation, linking the professional realm with personal history. Her stories about her father's work, including the Gibraltar Man, lend a unique, familial aspect to this redevelopment project.
Pleasantrees' commitment to community integration is further exemplified by their plans for the site. The revamped Gibraltar Trade Center is poised to host a range of community events, including concerts, auto shows, and farmers markets, continuing the legacy of the historic center as a communal hub. This initiative not only brings together cannabis users but also invites the broader community to engage in diverse activities, fostering a spirit of inclusivity and connection.
In tandem with these developments, Pleasantrees is also actively engaged in community welfare projects, like their homeless fundraising drive. This initiative underscores the company's dedication to social responsibility, extending their impact beyond the realm of cannabis retail. By supporting vulnerable groups within the community, Pleasantrees is setting a precedent for how businesses in the cannabis industry can contribute positively and meaningfully to societal issues.
In essence, the transformation of the Gibraltar Trade Center by Pleasantrees is a multifaceted project that signifies a new era in Michigan's cannabis industry. It embodies a unique blend of historical preservation, modern cannabis culture, community engagement, and social responsibility. As Pleasantrees continues to expand its presence in the cannabis retail sector, its commitment to being a constructive and compassionate force within the community is clearly evident. This initiative is set to become a landmark in Michigan, symbolizing the harmonious coexistence of a storied past and a progressive, inclusive future.
The recent legalization of recreational marijuana in Ohio, a decision made through the affirmative vote on Issue 2, marks a significant shift in the Midwest's approach to cannabis. This development, which was a pivotal issue on the election day, is not only reshaping Ohio's stance on marijuana but is also casting light on neighboring states, particularly Michigan.
In Morenci, Michigan, a border town near Ohio, the economic ripple effects of this decision are palpable. Dispensaries in the area have been instrumental in contributing to local economies, a trend observed by employees within the cannabis industry. Their insights offer a unique perspective on the future of cannabis in both states.
April Clark, the general manager at Ascend, a Morenci-based dispensary, shares her thoughts on the evolution of the cannabis industry. Despite Ascend's clientele including a significant number of out-of-state visitors, Clark remains optimistic about the impact of Ohio's new legislation on her business. She believes that Ohio's move to legalize recreational marijuana is a testament to the industry's positive trajectory. "It's really exciting," Clark comments. "It says a lot about where the industry is going. It's done great things for Michigan, so we're excited to see how that affects Ohio as well."
Clark's journey into the cannabis sector is a personal one. Initially indifferent to marijuana, her perception changed after witnessing its beneficial effects on a family member struggling with anxiety. This experience led her to delve into the world of cannabis, observing a significant shift in public perception. "I think a lot of people understand that it is a form of medicine and helps with various issues, from anxiety and pain management to depression, in addition to its recreational uses," Clark explains.
Contributing to this evolving narrative is Heath Alty, currently training under Clark to become the lead supervisor at an upcoming Ascend dispensary in Sandusky, Ohio. Alty, a medical marijuana patient himself, echoes the sentiment about the shifting perceptions of cannabis. He acknowledges the plant's benefits, especially as an alternative to more conventional medications like opiates. Alty was not taken aback by the support for Issue 2, stating, "We kinda had this idea that it would pass, it's just the way things are going now."
Alty's anticipation for the cannabis industry's future in Ohio is palpable. He looks forward to the opportunities that will arise from offering both medicinal and recreational products. His enthusiasm extends beyond the business aspect, as he is eager to assist customers in exploring the benefits of cannabis.
Ohio's decision to legalize recreational marijuana is more than a policy change; it's a reflection of changing attitudes, scientific research, and an acknowledgement of cannabis's multifaceted benefits. As individuals like Clark and Alty contribute their experiences and expectations, the narrative around cannabis continues to evolve, shaping a future where marijuana is recognized not just as a recreational substance, but also as a valuable medicinal alternative. The impact of Ohio's decision on neighboring states like Michigan will be closely watched as the cannabis industry enters this new era.
As the chill of November descends upon Michigan, it brings with it a reminder of the plight of those without shelter. In alignment with Homeless Awareness Month, a heartwarming collaboration emerges in the state, spotlighting the power of community and corporate responsibility. Pleasantrees, a renowned name in the cannabis industry, announces its partnership with the Detroit-based nonprofit, Heart 2 Hart, marking a significant stride in their social responsibility endeavors.
This initiative arrives at a time when homelessness in Michigan is a pressing concern, with a reported 8,206 individuals without a home in 2022 and an anticipated increase in 2023. Pleasantrees, with its roots firmly planted in three dispensaries across metro Detroit, is well-placed to make a tangible difference in the local community.
Pleasantrees' gesture of goodwill harnesses the spirit of the holiday season. For every item sold from its apparel line, Pleasantrees Provisions, the company pledges to donate a piece of clothing to those in need. This simple yet impactful act of kindness underscores Pleasantrees' deep-seated commitment to social equity and improving lives affected by the pre-legalization era of cannabis. Their dedication to being a "Good Neighbor" forms the cornerstone of the company's 4th pillar in its Social Equity Plan.
The beneficiary of this campaign, Heart 2 Hart Detroit, is a beacon of hope for those experiencing homelessness. Their efforts extend beyond mere handouts; they provide essential items like food, clothing, toiletries, and more, uplifting individuals in crisis with a vision to end homelessness. Their remarkable track record in 2022, including the distribution of 13,200 meals, 5,200 pairs of socks, and 2,100 shirts and sweatshirts, is a testament to their unwavering commitment to the cause.
The president and founder of Heart 2 Hart, Larry Oleinick, has been a pivotal figure in the community's fight against homelessness. Recognized as a 2023 Michiganian of the Year by The Detroit News, Oleinick's leadership since the inception of Heart 2 Hart in 2012 has seen the organization expand its reach significantly, touching lives beyond its initial hub at Hart Plaza.
Pleasantrees' campaign transcends the boundaries of a traditional charitable initiative. Beyond the in-store apparel drive, the company also aims to fulfill other critical items on Heart 2 Hart's wishlist, demonstrating a holistic approach to giving back.
This partnership between Pleasantrees and Heart 2 Hart is more than a corporate gesture; it's a manifestation of the values that both entities stand for — compassion, community involvement, and a commitment to making a difference in the lives of the less fortunate. As Michigan grapples with the challenges of homelessness, initiatives like this offer a glimmer of hope and a blueprint for how businesses can leverage their resources and platforms for the greater good.
For more details on this initiative and Pleasantrees' dedication to social equity, visit enjoypleasantrees.com/about/social-equity.
In a crucial update for the Michigan cannabis community, VBJG Mt. Clemens, LLC (AU-P-000368) has initiated a voluntary recall of a specific marijuana-infused beverage product. This action, taken in collaboration with the Cannabis Regulatory Agency (CRA), is part of a broader commitment to public health and safety within the state's burgeoning cannabis industry.
The recall concerns a particular batch of the Armada Cannabis Co. Cannabis Apple Cider, which contains 20mg of cannabis. This product, unfortunately, did not meet the necessary production compliance standards. The issue primarily revolves around the absence of a critical ingredient required to maintain shelf stability. The consequence of this oversight has been the swelling and bursting of cans, posing a potential safety risk.
This recalled product was distributed between October 11th, 2023, and November 1st, 2023, and is identified by an expiration date of January 2nd, 2024. To assist consumers in identifying the affected products, further details include:
Consumers who have purchased this product are strongly advised not to consume it. Given the risk of can expansion or bursting, it is recommended that these products be disposed of in an outdoor receptacle. It is important to note that these items should not be returned to the point of sale.
Retailers involved in the sale of these products are required to prominently display the recall notice for 30 days, ensuring that all consumers are adequately informed.
If consumers experience any adverse reactions after using these products, they should immediately report their symptoms to healthcare providers. Additionally, such incidents can be reported to the CRA by completing an Adverse Reaction Form available on their website or via phone at 517-284-8599.
Licensees who become aware of any adverse reactions associated with a marijuana product must also report these incidents to the CRA and log them in the METRC system within one business day.
For any inquiries related to this recall, individuals can contact the CRA's Operations Support Section at [email protected]. The CRA remains committed to ensuring the safety and well-being of Michigan's cannabis consumers and encourages the community to stay informed about product safety and regulatory compliance.
For more information about the CRA and its initiatives, please visit www.michigan.gov/CRA.
This recall serves as a reminder of the importance of regulatory compliance and safety in the growing cannabis industry. As the sector continues to evolve, both consumers and businesses must stay vigilant and informed to ensure the health and safety of the community.
In the latest round of voting, the citizens of four Michigan communities were faced with a decision that could reshape the local landscape of cannabis commerce. The ballot initiatives in Birmingham, Rochester, Keego Harbor, and Grosse Pointe Park were clear in their intent—to approve or deny the establishment of marijuana dispensaries within their jurisdictions.
The spotlight first turned to Birmingham, where voters weighed in on a proposal that would potentially permit one recreational and one medical marijuana store. However, the ballots tallied early in the counting showed a considerable skew towards the opposition. Just an hour after polls closed, those opposing the measure were leading by a notable margin—73 percent against to 26 percent in favor.
Rochester's proposal, which could have introduced up to three cannabis businesses, faced an even steeper uphill battle. Initial counts revealed a vast majority of 83 percent of voters against, compared to a mere 16 percent in support.
The scenario was marginally different in Keego Harbor, where the 'No' vote was ahead, but not as dominantly, showing a 53 to 46 percent split with all precincts reporting. In Grosse Pointe Park, two-thirds of voters sided with the 'No' camp, leaving one-third advocating for the change.
The reluctance to embrace cannabis establishments is not new in Michigan. Since the legalization of adult-use marijuana nearly half a decade ago, a significant number of municipalities have opted out of hosting such businesses. Despite this trend, state data indicates a slow but persistent increase in the number of localities that are opening their doors to the marijuana market.
The stakes of these decisions are not trivial. Municipalities that permit marijuana businesses stand to gain financially from the industry's revenue. In the previous year, the state dispensed approximately $60 million among participating local governments. With marijuana sales in Michigan projected to surpass the $3 billion mark this year, the economic implications are considerable. Small cities like the ones casting votes could see an estimated $200,000 in tax benefits.
In Rochester, a measure prompted by an independent group from Ingham County suggested a shift in the city's stance on cannabis, only to be resoundingly defeated. This group, having ushered in the ballot initiative, would also have had a say in the intricacies of the operations within Rochester.
When the final votes were in, the message from the three Oakland County communities—Birmingham, Keego Harbor, and Rochester—was unequivocal. Along with Grosse Pointe Park, all four rejected the possibility of marijuana retailers setting up shop. In Rochester, the drive to overturn a ban on cannabis sales was not only unsuccessful but decisively so, with roughly 90 percent opposition on both related ballot questions.
Birmingham's city council faced a similar rebuttal, albeit with a narrower margin of 73.6 percent against the proposal. The council had hoped to preempt efforts by pro-marijuana groups to amend the city charter, which would have constrained the city's regulatory control over the industry.
Keego Harbor presented its voters with a trio of cannabis-related measures, all of which were turned down. Proposals ranged from allowing retail shops to removing the existing ban entirely. The results, though closer than in other cities, still reflected a majority in opposition.
As these votes unfold, they serve as a bellwether for the evolving attitudes toward cannabis businesses in Michigan. While there is a clear movement towards acceptance in some quarters, the results from these four cities illustrate the complex and varied perspectives that exist within the state on the presence of marijuana dispensaries in local communities. The ongoing dialogue between economic incentives and community values continues to shape the landscape of cannabis legislation in Michigan.
Michigan's cannabis landscape has witnessed a remarkable surge with the entry of country music icon Willie Nelson's brand, Willie's Reserve. Since its introduction to the market on October 25th, the demand for Willie's strains has been soaring, with stocks nearly depleted in all 15 dispensaries across the state. Renowned for its robust potency, with THC levels ranging from 24 to 30 percent, Willie's Reserve is edging above the potency benchmark of average cannabis offerings, resonating with enthusiasts seeking a higher-grade experience.
The journey of Willie's Reserve to Michigan's burgeoning market is a tale of persistence and passion, spearheaded by Lansing-based Aardvark Industrees. The company's Chief Marketing Officer, Hilary Dulany, reminisces about the origins of this collaboration which began eight years back. The initial rendezvous with the Willie's Reserve team in 2015 laid the groundwork for what would become a fruitful alliance. However, it wasn't until Aardvark Industrees embarked on a venture with actor and cannabis icon Cheech Marin in 2022 that the opportunity to partner with Willie Nelson's brand re-emerged.
Dulany, a seasoned player in the cannabis industry with 15 years of experience, considers the project with Willie Nelson a personal milestone. "It's an amazing thing to be able to see your dream come to fruition," she shared. With a rich history in the sector, including founding her vaporizer brand, AccuVape, Dulany co-founded Aardvark Industrees. Initially set up in Bend, Oregon, the business relocated to Lansing following Michigan's green light for recreational marijuana in 2018, a move that capitalized on the state's already flourishing cannabis culture.
Lansing, Michigan, currently acclaimed as the second-largest cannabis market in the United States, is more than just a market hotspot; it is the fulcrum of legislative decisions impacting the industry. "Lansing is the hub where everything gets decided. All the governing takes place here, and that plays into our industry," Dulany explained.
Aardvark Industrees has cultivated partnerships with small growers throughout Michigan, aiming to bolster Lansing's cannabis farming industry to keep pace with the soaring demand. Roberta King, Aardvark's communications specialist, underscores the company's commitment to expanding local cannabis agriculture. This approach not only ensures a steady supply of Willie's specific strains but also supports the local economy and farming communities.
The debut of Willie's Reserve was a commercial hit, with one retailer reporting a sell-out within the first 24 hours of the launch. The reception underscores a well-established appetite for high-quality, celebrity-endorsed cannabis products within the Michigan market. In anticipation of continued demand, Aardvark Industrees has announced the next batch of Willie's products to coincide with November 22nd, aptly known as Green Wednesday, which is expected to attract significant consumer attention.
The success of Willie's Reserve in Michigan reflects a growing trend where celebrity-backed cannabis lines are not merely resting on star power but are delivering quality products that meet and exceed consumer expectations. As the Michigan market evolves, collaborations such as the one between Aardvark Industrees and Willie's Reserve are setting a precedent for future enterprises, blending celebrity influence with industry expertise to catalyze market expansion and consumer engagement in the world of cannabis.
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