Ric Flair and Goldkine Team Up to Launch New Cannabis Line in Michigan

May 2nd, 2024 Business & Industry
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Wrestling icon Ric Flair is making a striking entrance into Michigan's cannabis market through a partnership with local brand Goldkine. The collaboration introduces Flair's "Ric Flair Drip" brand to the state, aiming to merge his flamboyant persona with Goldkine's reputation for quality cannabis offerings.

The initial product rollout features a diverse selection, including premium cannabis flower and infused pre-rolls, tailored to meet various consumer preferences. These products will be available from May 3rd at dispensaries across Michigan such as Puff, Consume, Exclusive, and Joyology. Plans to expand the lineup later in the year include the introduction of edibles.

Ric Flair shared his excitement about the venture, emphasizing the brand's ethos: "Wooooo! Ric Flair Drip Cannabis is about bringing flair to every moment. It's not just about the product, it's about the experience, the style, and living life to the fullest. Michigan, get ready to drip with the Nature Boy!"

Goldkine's co-founder, Jimmy Smith, expressed enthusiasm for this partnership, highlighting it as a testament to their commitment to quality and innovation in the cannabis industry. "This collaboration reflects our dedication to providing the highest quality cannabis products and creating unique experiences for our customers. We believe this partnership will set a new standard in the industry," said Smith.

Carma HoldCo, a significant entity in the Michigan cannabis sector and home to premium brands like TYSON 2.0 and Evol by Future, is also playing a crucial role in this launch. By introducing Ric Flair Drip to Michigan through their partnership with Goldkine, Carma aims to enrich the state's cannabis market.

Adam Wilks, Chairman and CEO of Carma HoldCo, commented on the expansion: "We are proud to be a part of this exciting venture, bringing the Ric Flair Drip cannabis brand to Michigan. This expansion represents Carma's commitment to providing our customers with diverse and high-quality options. We look forward to the positive impact this collaboration will have on Michigan's cannabis landscape."

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